Social Media Management/Handling

Turn Online Engagement into Business Success! This programme develops practical skills for managing social media platforms on behalf of businesses, organisations and public figures. Students learn content planning, audience engagement and platform management using current industry practices. Practical training includes creating content calendars, designing posts, writing captions, scheduling publications, responding to customer enquiries, analysing performance metrics and managing advertising campaigns across major social media platforms. Students also learn brand management, online reputation management and digital communication strategies. By the end of the programme, graduates will be able to manage professional social media accounts, build online communities and support business growth through effective digital communication. The programme prepares participants for careers in marketing, communications and freelance social media management.